For a while it seemed like Blackberry was losing it’s popularity but now it is coming back after deciding to make the Blackberry Messenger available to iOS and Android, thus making it a multi-platform app. Details are unclear, but the company announced that BBM will be made available for Android and iOS ‘this summer’, as a standalone app.
BBM for Android and iOS will be released with some additional features, including ‘messaging and groups/ and support for screen share, voice and channels will be entered into the app later. The messenger is going to be compatible with Android 4.0 (Ice Cream Sandwich) and above and iOS 6 and over and will be free.
“Why are we doing this now? It’s a statement of confidence”, said Blackberry CEO Thorsten Heins, when he announced the news. Heins also said that the Blackberry company wants to deliver a fully featured BBM experience to rival smartphones.
However, Blackberry messenger has lost a lot of it’s user base and whether or not the app is going to become successful once again remains a question. It is definitely a smart move of Blackberry to bring the messenger to a bigger audience, and probably the best they could do in their situation. If they succeed in including all the features that messengers of rival smartphones have, they might gain a lot of popularity again.